Google Ads / API Reference
gads_apply_label
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Apply a Label to a campaign, ad group, keyword, or ad. Args: label_id: The label ID (from gads_create_label or gads_list_labels). entity_type: CAMPAIGN | AD_GROUP | KEYWORD | AD entity_id: The entity ID. For KEYWORD use 'adgroup_id/criterion_id'. For AD use 'adgroup_id/ad_id'. customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it applies label in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Apply label in my Google Ads account for [label id], [entity type], [entity id].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
label_id | string | Yes | Label Id |
entity_type | string | Yes | Entity Type |
entity_id | string | Yes | Entity Id |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_apply_label_to_adgads_apply_label_to_ad_groupgads_apply_label_to_campaigngads_apply_label_to_keywordgads_apply_recommendation
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: