Google Ads / API Reference
gads_apply_label_to_keyword
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Apply a label to a keyword (ad group criterion).
This is a write tool: it applies label to keyword in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Apply label to keyword in my Google Ads account for [ad group id], [criterion id], [label id].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
ad_group_id | string | Yes | Ad Group Id |
criterion_id | string | Yes | Criterion Id |
label_id | string | Yes | Label Id |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_apply_label_to_adgads_apply_label_to_ad_groupgads_apply_label_to_campaigngads_apply_labelgads_apply_recommendation
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: