Google Ads / API Reference
gads_bulk_update_keyword_bids
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Bulk update CPC bids on keywords. Items: [{criterion_resource_name, cpc_bid_micros}].
This is a read-only tool: it returns bulk update keyword bids for your Google Ads account. It changes nothing.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Bulk update keyword bids in my Google Ads account.
It takes 0 required and 2 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
updates | array | No | Updates |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_bulk_update_ad_group_cpcgads_bulk_update_ad_group_namesgads_bulk_update_ad_group_statusgads_bulk_update_ad_statusgads_bulk_update_campaign_namesgads_bulk_update_campaign_status
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: