API Reference

Google Ads / API Reference

gads_create_bidding_seasonality_adjustment

Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Create a bidding seasonality adjustment to inform smart bidding of expected conversion rate changes.

This is a write tool: it creates bidding seasonality adjustment in your Google Ads account. Claude asks you to confirm before it runs.

Ask Claude

You do not call this tool yourself. Ask for the outcome and the client picks the tool:

Create bidding seasonality adjustment in my Google Ads account for [name], [start date time], [end date time].

It takes 4 required and 2 optional parameters.

Parameters

ParameterTypeRequiredDescription
namestringYesName
start_date_timestringYesStart Date Time
end_date_timestringYesEnd Date Time
conversion_rate_modifiernumberYesConversion Rate Modifier
campaign_idsarrayNoCampaign Ids
customer_idstringNoCustomer Id

Related Google Ads tools

Before you can call it

This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.

Workflows that use this

Rather than calling tools one at a time, these skills run a whole procedure against the same account:

Start using MCP Ads