Google Ads / API Reference
gads_create_bidding_strategy
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Create a portfolio bidding strategy in Google Ads (TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_IMPRESSION_SHARE).
This is a write tool: it creates bidding strategy in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Create bidding strategy in my Google Ads account for [name], [type val].
It takes 2 required and 6 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
name | string | Yes | Name |
type_val | string | Yes | Type Val |
target_cpa | number | No | Target Cpa |
target_roas | number | No | Target Roas |
target_impression_share_location | string | No | Target Impression Share Location |
impression_share_fraction | number | No | Impression Share Fraction |
max_cpc_bid_ceiling_micros | number | No | Max Cpc Bid Ceiling Micros |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_create_bidding_data_exclusiongads_create_bidding_seasonality_adjustmentgads_create_ad_groupgads_create_adgroupgads_create_app_adgads_create_app_asset
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: