Google Ads / API Reference
gads_create_campaign
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Create a new Google Ads campaign. Args: name: Campaign name (required). budget_id: Campaign budget resource name or ID, e.g. '1234567890' (required). advertising_channel_type: SEARCH, DISPLAY, VIDEO, SHOPPING, or PERFORMANCE_MAX. Default SEARCH. status: ENABLED or PAUSED. Default PAUSED. bidding_strategy: MANUAL_CPC, TARGET_CPA, TARGET_ROAS, or MAXIMIZE_CONVERSIONS. Default MANUAL_CPC. target_cpa_micros: Required if bidding_strategy is TARGET_CPA (target cost-per-acquisition, in micros). target_roas: Required if bidding_strategy is TARGET_ROAS (target return-on-ad-spend, e.g. 3.5 = 350%). customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it creates campaign in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Create campaign in my Google Ads account for [name], [budget id].
It takes 2 required and 6 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
name | string | Yes | Name |
budget_id | string | Yes | Budget Id |
advertising_channel_type | string | No | Advertising Channel Type |
status | string | No | Status |
bidding_strategy | string | No | Bidding Strategy |
target_cpa_micros | integer | No | Target Cpa Micros |
target_roas | number | No | Target Roas |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_create_campaign_draftgads_create_campaign_experimentgads_create_ad_groupgads_create_adgroupgads_create_app_adgads_create_app_asset
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: