Google Ads / API Reference
gads_create_campaign_experiment
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Create a campaign experiment (A/B test) by creating a draft of the base campaign with a traffic split.
This is a write tool: it creates campaign experiment in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Create campaign experiment in my Google Ads account for [base campaign id], [name], [traffic split percent].
It takes 3 required and 4 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
base_campaign_id | string | Yes | Base Campaign Id |
name | string | Yes | Name |
traffic_split_percent | number | Yes | Traffic Split Percent |
description | string | No | Description |
start_date | string | No | Start Date |
end_date | string | No | End Date |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_create_campaigngads_create_campaign_draftgads_create_ad_groupgads_create_adgroupgads_create_app_adgads_create_app_asset
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: