Google Ads / API Reference
gads_create_custom_audience
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Create a custom audience in Google Ads based on keywords, URLs, apps, or place categories.
This is a write tool: it creates custom audience in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Create custom audience in my Google Ads account for [type val].
It takes 1 required and 4 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
type_val | string | Yes | Type Val |
name | string | No | Name |
description | string | No | Description |
members | array | No | Members |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_create_custom_segmentgads_create_ad_groupgads_create_adgroupgads_create_app_adgads_create_app_assetgads_create_asset_group
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: