Google Ads / API Reference
gads_create_customer_match_list
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Create a CRM-based Customer Match user list in Google Ads for uploading first-party customer data.
This is a write tool: it creates customer match list in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Create customer match list in my Google Ads account for [name].
It takes 1 required and 3 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
name | string | Yes | Name |
description | string | No | Description |
membership_lifespan_days | number | No | Membership Lifespan Days |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_create_customergads_create_customer_user_accessgads_create_ad_groupgads_create_adgroupgads_create_app_adgads_create_app_asset
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: