Google Ads / API Reference
gads_create_experiment
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Create a campaign experiment (A/B test) with a control and experiment arm.
This is a write tool: it creates experiment in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Create experiment in my Google Ads account for [campaign id], [name], [start date].
It takes 4 required and 4 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaign_id | string | Yes | Campaign Id |
name | string | Yes | Name |
start_date | string | Yes | Start Date |
traffic_split_percent | number | Yes | Traffic Split Percent |
description | string | No | Description |
end_date | string | No | End Date |
type_val | string | No | Type Val |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_create_ad_groupgads_create_adgroupgads_create_app_adgads_create_app_assetgads_create_asset_groupgads_create_asset_group_listing_filter
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: