Google Ads / API Reference
gads_get_search_term_insights
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Get search term performance report with clicks, impressions, cost, and conversions.
This is a read-only tool: it retrieves search term insights from your Google Ads account. It changes nothing.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Get search term insights in my Google Ads account for [start date], [end date].
It takes 2 required and 4 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
start_date | string | Yes | Start Date |
end_date | string | Yes | End Date |
campaign_id | string | No | Campaign Id |
ad_group_id | string | No | Ad Group Id |
limit | integer | No | Limit |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_get_search_terms_reportgads_get_account_budgetgads_get_account_conversion_idgads_get_account_infogads_get_account_statusgads_get_ad_asset_field_performance
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: