Google Ads / API Reference
gads_link_merchant_center
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Check existing Merchant Center links and get instructions for linking a new Merchant Center account.
This is a read-only tool: it returns link merchant center for your Google Ads account. It changes nothing.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Link merchant center in my Google Ads account for [merchant id].
It takes 1 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
merchant_id | string | Yes | Merchant Id |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_link_product_accountgads_account_overviewgads_ad_performancegads_add_ad_group_age_rangegads_add_ad_group_carriergads_add_ad_group_gender
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: