Google Ads / API Reference
gads_pause_keyword
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Pause a specific keyword. Args: ad_group_id: Ad group ID containing the keyword. criterion_id: Keyword criterion ID. customer_id: Google Ads customer ID.
This is a write tool: it pauses keyword in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Pause keyword in my Google Ads account for [ad group id], [criterion id].
It takes 2 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
ad_group_id | string | Yes | Ad Group Id |
criterion_id | string | Yes | Criterion Id |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_pause_adgads_pause_ad_groupgads_pause_ad_group_assetgads_pause_all_campaignsgads_pause_asset_groupgads_pause_asset_group_asset
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: