Google Ads / API Reference
gads_quality_score
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Get quality scores for all keywords: overall score, landing page experience, expected CTR, ad relevance. Args: customer_id: Google Ads customer ID. Leave blank to use default. campaign_id: Filter by campaign ID. Leave blank for all. row_limit: Max keywords. Default 50.
This is a read-only tool: it returns quality score for your Google Ads account. It changes nothing.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Quality score in my Google Ads account.
It takes 0 required and 3 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
customer_id | string | No | Customer Id |
campaign_id | string | No | Campaign Id |
row_limit | integer | No | Row Limit |
Related Google Ads tools
gads_account_overviewgads_ad_performancegads_add_ad_group_age_rangegads_add_ad_group_carriergads_add_ad_group_gendergads_add_ad_group_income_range
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: