Google Ads / API Reference
gads_set_ad_group_content_bid_criterion
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Set CPC bid on a content (placement/topic/keyword) criterion in an ad group.
This is a write tool: it sets ad group content bid criterion in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Set ad group content bid criterion in my Google Ads account for [ad group id], [criterion resource name], [cpc bid micros].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
ad_group_id | string | Yes | Ad Group Id |
criterion_resource_name | string | Yes | Criterion Resource Name |
cpc_bid_micros | integer | Yes | Cpc Bid Micros |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_set_ad_group_ad_rotationgads_set_ad_group_audience_targetinggads_set_ad_group_bid_modifiersgads_set_ad_group_cpc_bidgads_set_ad_group_cpmgads_set_ad_group_cpv
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: