Google Ads / API Reference
gads_set_ad_group_cpc_bid
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Set the max CPC bid on an ad group. Args: ad_group_id: Ad group numeric ID. cpc_bid_micros: New CPC bid in micros, e.g. 2000000 for $2.00. customer_id: Google Ads customer ID.
This is a write tool: it sets ad group cpc bid in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Set ad group cpc bid in my Google Ads account for [ad group id], [cpc bid micros].
It takes 2 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
ad_group_id | string | Yes | Ad Group Id |
cpc_bid_micros | integer | Yes | Cpc Bid Micros |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_set_ad_group_ad_rotationgads_set_ad_group_audience_targetinggads_set_ad_group_bid_modifiersgads_set_ad_group_content_bid_criteriongads_set_ad_group_cpmgads_set_ad_group_cpv
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: