Google Ads / API Reference
gads_set_ad_group_device_bid_modifier
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Set device bid modifier for an ad group (alias for gads_set_ad_group_bid_modifiers). Args: ad_group_id: Ad group ID. device: DESKTOP, MOBILE, TABLET. bid_modifier: Multiplier. customer_id: optional.
This is a write tool: it sets ad group device bid modifier in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Set ad group device bid modifier in my Google Ads account for [ad group id], [device], [bid modifier].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
ad_group_id | string | Yes | Ad Group Id |
device | string | Yes | Device |
bid_modifier | number | Yes | Bid Modifier |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_set_ad_group_ad_rotationgads_set_ad_group_audience_targetinggads_set_ad_group_bid_modifiersgads_set_ad_group_content_bid_criteriongads_set_ad_group_cpc_bidgads_set_ad_group_cpm
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: