Google Ads / API Reference
gads_set_campaign_bid_strategy
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Set the bidding strategy for a Google Ads campaign.
This is a write tool: it sets campaign bid strategy in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Set campaign bid strategy in my Google Ads account for [campaign id], [strategy type].
It takes 2 required and 6 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaign_id | string | Yes | Campaign Id |
strategy_type | string | Yes | Strategy Type |
target_cpa | number | No | Target Cpa |
target_roas | number | No | Target Roas |
target_impression_share_location | string | No | Target Impression Share Location |
target_impression_share_fraction | number | No | Target Impression Share Fraction |
max_cpc_bid_ceiling_micros | number | No | Max Cpc Bid Ceiling Micros |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_set_campaign_ad_rotationgads_set_campaign_ai_maxgads_set_campaign_audience_settinggads_set_campaign_broad_match_settingsgads_set_campaign_budget_deliverygads_set_campaign_conversion_goals
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: