Google Ads / API Reference
gads_set_campaign_customer_acquisition
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Set customer acquisition settings for a campaign (PMax, Search). Allows bidding higher for new customers vs existing ones. Args: campaign_id: Campaign ID. optimize_for_new_customers: Enable new customer optimization. new_customer_bid_only: Only bid for new customers (exclude existing). new_customer_acquisition_goal_value_micros: Value lift for new customers. customer_id: optional.
This is a write tool: it sets campaign customer acquisition in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Set campaign customer acquisition in my Google Ads account for [campaign id].
It takes 1 required and 4 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaign_id | string | Yes | Campaign Id |
optimize_for_new_customers | boolean | No | Optimize For New Customers |
new_customer_bid_only | boolean | No | New Customer Bid Only |
new_customer_acquisition_goal_value_micros | integer | No | New Customer Acquisition Goal Value Micros |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_set_campaign_customer_retentiongads_set_campaign_ad_rotationgads_set_campaign_ai_maxgads_set_campaign_audience_settinggads_set_campaign_bid_strategygads_set_campaign_broad_match_settings
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: