Google Ads / API Reference
gads_set_content_exclusions
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Add or remove content label exclusions (brand safety settings) for a campaign.
This is a write tool: it sets content exclusions in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Set content exclusions in my Google Ads account for [campaign id].
It takes 1 required and 3 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaign_id | string | Yes | Campaign Id |
add_exclusions | array | No | Add Exclusions |
remove_exclusions | array | No | Remove Exclusions |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_set_ad_device_preferencegads_set_ad_final_mobile_urlsgads_set_ad_final_urlsgads_set_ad_group_ad_rotationgads_set_ad_group_audience_targetinggads_set_ad_group_bid_modifiers
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: