Google Ads / API Reference
gads_set_device_bid_modifier
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Set bid modifier for DESKTOP, MOBILE, or TABLET on a campaign. Args: campaign_id: Campaign numeric ID. device: DESKTOP | MOBILE | TABLET bid_modifier: Multiplier, e.g. 1.2 = +20%, 0.5 = -50%, 0.0 = disable device customer_id: Google Ads customer ID.
This is a write tool: it sets device bid modifier in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Set device bid modifier in my Google Ads account for [campaign id], [device], [bid modifier].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaign_id | string | Yes | Campaign Id |
device | string | Yes | Device |
bid_modifier | number | Yes | Bid Modifier |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_set_ad_device_preferencegads_set_ad_final_mobile_urlsgads_set_ad_final_urlsgads_set_ad_group_ad_rotationgads_set_ad_group_audience_targetinggads_set_ad_group_bid_modifiers
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: