Google Ads / API Reference
gads_shopping_performance
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Get Google Shopping campaign performance by product: clicks, impressions, spend, ROAS. Args: start_date: Start date YYYY-MM-DD. Defaults to 28 days ago. end_date: End date YYYY-MM-DD. Defaults to today. customer_id: Google Ads customer ID. Leave blank to use default. row_limit: Max products. Default 25.
This is a read-only tool: it returns shopping performance for your Google Ads account. It changes nothing.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Shopping performance in my Google Ads account.
It takes 0 required and 4 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
start_date | string | No | Start Date |
end_date | string | No | End Date |
customer_id | string | No | Customer Id |
row_limit | integer | No | Row Limit |
Related Google Ads tools
gads_account_overviewgads_ad_performancegads_add_ad_group_age_rangegads_add_ad_group_carriergads_add_ad_group_gendergads_add_ad_group_income_range
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: