Google Ads / API Reference
gads_update_bidding_strategy
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Update an existing Google Ads portfolio bidding strategy — change name, target CPA, target ROAS, impression share, or bid ceiling.
This is a write tool: it updates bidding strategy in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Update bidding strategy in my Google Ads account for [bidding strategy id].
It takes 1 required and 6 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
bidding_strategy_id | string | Yes | Bidding Strategy Id |
name | string | No | Name |
target_cpa | number | No | Target Cpa |
target_roas | number | No | Target Roas |
impression_share_fraction | number | No | Impression Share Fraction |
max_cpc_bid_ceiling_micros | number | No | Max Cpc Bid Ceiling Micros |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_update_accountgads_update_adgads_update_ad_groupgads_update_adgroup_statusgads_update_app_adgads_update_app_campaign
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: