Google Ads / API Reference
gads_update_product_group
Google Ads tool (extended/low-level coverage). For common tasks prefer the RECOMMENDED google_ads_* actions; use these only for advanced operations those don't cover. Update a product group (listing group) bid or status.
This is a write tool: it updates product group in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Update product group in my Google Ads account for [ad group id], [criterion id].
It takes 2 required and 3 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
ad_group_id | string | Yes | Ad Group Id |
criterion_id | string | Yes | Criterion Id |
cpc_bid_micros | number | No | Cpc Bid Micros |
status | string | No | Status |
customer_id | string | No | Customer Id |
Related Google Ads tools
gads_update_product_partitiongads_update_accountgads_update_adgads_update_ad_groupgads_update_adgroup_statusgads_update_app_ad
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: