Google Ads / API Reference
google_ads_add_adgroup_negative_keywords
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Add negative keywords at the ad group level. Args: customer_id: Google Ads customer ID. adgroup_id: Ad group ID to add negatives to. keywords_json: JSON array of objects with 'text' and 'match_type'. Example: '[{"text": "free", "match_type": "BROAD"}, {"text": "cheap shoes", "match_type": "EXACT"}]'
This is a write tool: it adds adgroup negative keywords in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Add adgroup negative keywords in my Google Ads account for [adgroup id], [keywords json].
It takes 3 required and 0 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
customer_id | string | Yes | Customer Id |
adgroup_id | string | Yes | Adgroup Id |
keywords_json | string | Yes | Keywords Json |
Related Google Ads tools
google_ads_add_audience_to_campaigngoogle_ads_add_keywordsgoogle_ads_add_location_targetgoogle_ads_add_negative_keywordsgoogle_ads_add_placement_exclusiongoogle_ads_add_rsa_asset
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: