Google Ads / API Reference
google_ads_add_keywords
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Add keywords to a Google Ads ad group. Args: adgroup_id: Ad group ID to add keywords to (required). keywords_json: JSON array of keyword objects, e.g. '[{"text": "running shoes", "match_type": "BROAD", "cpc_bid_micros": 800000}]' (required). campaign_id: Parent campaign ID (required). customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it adds keywords in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Add keywords in my Google Ads account for [adgroup id], [keywords json], [campaign id].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
adgroup_id | string | Yes | Adgroup Id |
keywords_json | string | Yes | Keywords Json |
campaign_id | string | Yes | Campaign Id |
customer_id | string | No | Customer Id |
Related Google Ads tools
google_ads_add_adgroup_negative_keywordsgoogle_ads_add_audience_to_campaigngoogle_ads_add_location_targetgoogle_ads_add_negative_keywordsgoogle_ads_add_placement_exclusiongoogle_ads_add_rsa_asset
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: