Google Ads / API Reference
google_ads_add_negative_keywords
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Add negative keywords at the campaign level. Args: campaign_id: Campaign ID to add negative keywords to (required). keywords_json: JSON array, e.g. '[{"text": "free", "match_type": "BROAD"}]' (required). customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it adds negative keywords in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Add negative keywords in my Google Ads account for [campaign id], [keywords json].
It takes 2 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaign_id | string | Yes | Campaign Id |
keywords_json | string | Yes | Keywords Json |
customer_id | string | No | Customer Id |
Related Google Ads tools
google_ads_add_adgroup_negative_keywordsgoogle_ads_add_audience_to_campaigngoogle_ads_add_keywordsgoogle_ads_add_location_targetgoogle_ads_add_placement_exclusiongoogle_ads_add_rsa_asset
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: