Google Ads / API Reference
google_ads_add_placement_exclusion
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Add a placement URL exclusion for brand safety (at account or campaign level). Args: customer_id: Google Ads customer ID placement_url: URL to exclude (e.g. 'www.example.com') campaign_id: If provided, adds exclusion to that campaign only. If empty, adds to account level.
This is a write tool: it adds placement exclusion in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Add placement exclusion in my Google Ads account for [placement url].
It takes 2 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
customer_id | string | Yes | Customer Id |
placement_url | string | Yes | Placement Url |
campaign_id | string | No | Campaign Id |
Related Google Ads tools
google_ads_add_adgroup_negative_keywordsgoogle_ads_add_audience_to_campaigngoogle_ads_add_keywordsgoogle_ads_add_location_targetgoogle_ads_add_negative_keywordsgoogle_ads_add_rsa_asset
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: