Google Ads / API Reference
google_ads_add_rsa_asset
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Add a single headline or description to an existing RSA without removing existing assets. Fetches the current assets, appends the new one, and writes back the full list. Args: ad_id: ID of the ad to update (required). ad_group_id: Ad group ID that contains the ad (required). asset_type: "headline" or "description" (required). text: Text of the new asset. Headlines max 30 chars, descriptions max 90 chars. customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it adds rsa asset in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Add rsa asset in my Google Ads account for [ad id], [ad group id], [asset type].
It takes 4 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
ad_id | string | Yes | Ad Id |
ad_group_id | string | Yes | Ad Group Id |
asset_type | string | Yes | Asset Type |
text | string | Yes | Text |
customer_id | string | No | Customer Id |
Related Google Ads tools
google_ads_add_adgroup_negative_keywordsgoogle_ads_add_audience_to_campaigngoogle_ads_add_keywordsgoogle_ads_add_location_targetgoogle_ads_add_negative_keywordsgoogle_ads_add_placement_exclusion
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: