Google Ads / API Reference
google_ads_apply_label
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Apply an existing label to a campaign, ad group, ad, or keyword. Args: label_id: The label ID to apply (required). entity_type: One of 'campaign', 'ad_group', 'ad', or 'keyword' (required). entity_id: The ID of the entity to label (required). customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it applies label in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Apply label in my Google Ads account for [label id], [entity type], [entity id].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
label_id | string | Yes | Label Id |
entity_type | string | Yes | Entity Type |
entity_id | string | Yes | Entity Id |
customer_id | string | No | Customer Id |
Related Google Ads tools
google_ads_apply_recommendationgoogle_ads_apply_shared_negative_listgoogle_ads_account_overviewgoogle_ads_ad_performancegoogle_ads_ad_schedule_reportgoogle_ads_add_adgroup_negative_keywords
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: