Google Ads / API Reference
google_ads_create_ecommerce_conversion_actions
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Create the three standard ecommerce conversion actions in one call: Purchase, Add to Cart, Begin Checkout. Returns the ID and send_to for each action — ready for tracking implementation. Args: purchase_name: Name for the purchase conversion action. add_to_cart_name: Name for the add-to-cart conversion action. begin_checkout_name: Name for the begin-checkout conversion action. currency_code: Currency code (default USD). customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it creates ecommerce conversion actions in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Create ecommerce conversion actions in my Google Ads account.
It takes 0 required and 5 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
purchase_name | string | No | Purchase Name |
add_to_cart_name | string | No | Add To Cart Name |
begin_checkout_name | string | No | Begin Checkout Name |
currency_code | string | No | Currency Code |
customer_id | string | No | Customer Id |
Related Google Ads tools
google_ads_create_adgroupgoogle_ads_create_asset_groupgoogle_ads_create_budgetgoogle_ads_create_callout_assetgoogle_ads_create_campaigngoogle_ads_create_conversion_action
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: