Google Ads / API Reference
google_ads_create_label
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Create a new label in Google Ads for organizing campaigns, ad groups, ads or keywords. Args: name: Label name (required). color: Background color as hex code, e.g. '#FF0000'. Default #000000. description: Optional label description. customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it creates label in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Create label in my Google Ads account for [name].
It takes 1 required and 3 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
name | string | Yes | Name |
color | string | No | Color |
description | string | No | Description |
customer_id | string | No | Customer Id |
Related Google Ads tools
google_ads_create_adgroupgoogle_ads_create_asset_groupgoogle_ads_create_budgetgoogle_ads_create_callout_assetgoogle_ads_create_campaigngoogle_ads_create_conversion_action
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: