Google Ads / API Reference
google_ads_create_performance_max
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Create a new Performance Max campaign with a target ROAS or target CPA bidding strategy. Args: customer_id: Google Ads customer ID campaign_name: Name for the new P-Max campaign budget_amount_micros: Daily budget in micros (e.g. 50_000_000 = $50/day) target_roas: Target ROAS as decimal (e.g. 3.0 = 300% ROAS). Mutually exclusive with target_cpa_micros. target_cpa_micros: Target CPA in micros (e.g. 20_000_000 = $20 CPA). Mutually exclusive with target_roas. final_url: Landing page URL for the campaign
This is a write tool: it creates performance max in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Create performance max in my Google Ads account for [campaign name], [budget amount micros].
It takes 3 required and 3 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
customer_id | string | Yes | Customer Id |
campaign_name | string | Yes | Campaign Name |
budget_amount_micros | integer | Yes | Budget Amount Micros |
target_roas | number | No | Target Roas |
target_cpa_micros | integer | No | Target Cpa Micros |
final_url | string | No | Final Url |
Related Google Ads tools
google_ads_create_adgroupgoogle_ads_create_asset_groupgoogle_ads_create_budgetgoogle_ads_create_callout_assetgoogle_ads_create_campaigngoogle_ads_create_conversion_action
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: