Google Ads / API Reference
google_ads_keyword_performance
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Get Google Ads keyword-level performance: clicks, impressions, spend, quality score, match type. Args: start_date: Start date YYYY-MM-DD. Defaults to 28 days ago. end_date: End date YYYY-MM-DD. Defaults to today. customer_id: Google Ads customer ID. Leave blank to use default. campaign_id: Filter by campaign ID. Leave blank for all. row_limit: Max keywords. Default 50. sort_by: Sort by cost, clicks, or conversions. Default cost.
This is a read-only tool: it returns keyword performance for your Google Ads account. It changes nothing.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Keyword performance in my Google Ads account.
It takes 0 required and 6 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
start_date | string | No | Start Date |
end_date | string | No | End Date |
customer_id | string | No | Customer Id |
campaign_id | string | No | Campaign Id |
row_limit | integer | No | Row Limit |
sort_by | string | No | Sort By |
Related Google Ads tools
google_ads_keyword_forecastgoogle_ads_keyword_ideasgoogle_ads_account_overviewgoogle_ads_ad_performancegoogle_ads_ad_schedule_reportgoogle_ads_add_adgroup_negative_keywords
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: