Google Ads / API Reference
google_ads_remove_keyword
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Permanently remove (delete) a keyword from an ad group. This is a hard delete — the keyword cannot be re-enabled. To temporarily stop a keyword, use google_ads_update_keyword_status to PAUSE instead. Args: ad_group_id: Ad group ID containing the keyword. criterion_id: The criterion_id of the keyword (from google_ads_list_adgroup_keywords). customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it removes keyword in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Remove keyword in my Google Ads account for [ad group id], [criterion id].
It takes 2 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
ad_group_id | string | Yes | Ad Group Id |
criterion_id | string | Yes | Criterion Id |
customer_id | string | No | Customer Id |
Related Google Ads tools
google_ads_remove_adgroup_negative_keywordgoogle_ads_remove_campaign_negative_keywordgoogle_ads_remove_from_shared_negative_listgoogle_ads_remove_location_targetgoogle_ads_remove_shared_negative_list_from_campaigngoogle_ads_account_overview
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: