Google Ads / API Reference
google_ads_update_bid_modifier
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Update a bid modifier on a campaign criterion. Args: customer_id: Google Ads customer ID campaign_id: Campaign ID criterion_id: Criterion resource ID or numeric ID new_bid_modifier: New bid modifier value (0.1 to 10.0; 0 = completely excluded)
This is a write tool: it updates bid modifier in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Update bid modifier in my Google Ads account for [campaign id], [criterion id], [new bid modifier].
It takes 4 required and 0 optional parameters.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
customer_id | string | Yes | Customer Id |
campaign_id | string | Yes | Campaign Id |
criterion_id | string | Yes | Criterion Id |
new_bid_modifier | number | Yes | New Bid Modifier |
Related Google Ads tools
google_ads_update_ad_statusgoogle_ads_update_adgroup_namegoogle_ads_update_adgroup_statusgoogle_ads_update_campaign_budgetgoogle_ads_update_campaign_namegoogle_ads_update_campaign_status
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: