Google Ads / API Reference
google_ads_update_keyword_bid
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Update the CPC bid for a specific keyword in Google Ads. Args: adgroup_id: Ad group ID containing the keyword (required). criterion_id: Keyword criterion ID to update (required). cpc_bid_micros: New CPC bid in micros, e.g. 2000000 for $2.00 (required). customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it updates keyword bid in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Update keyword bid in my Google Ads account for [adgroup id], [criterion id], [cpc bid micros].
It takes 3 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
adgroup_id | string | Yes | Adgroup Id |
criterion_id | string | Yes | Criterion Id |
cpc_bid_micros | integer | Yes | Cpc Bid Micros |
customer_id | string | No | Customer Id |
Related Google Ads tools
google_ads_update_keyword_match_typegoogle_ads_update_keyword_statusgoogle_ads_update_ad_statusgoogle_ads_update_adgroup_namegoogle_ads_update_adgroup_statusgoogle_ads_update_bid_modifier
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: