Google Ads / API Reference
google_ads_update_target_cpa
Google Ads tool. Prefer the actions marked RECOMMENDED for everyday Google Ads workflows. Update the Target CPA bid for a campaign using Smart Bidding. The campaign must already use Target CPA bidding strategy. To check current strategy: use google_ads_campaign_performance. Args: campaign_id: Campaign ID to update. target_cpa: Target cost per acquisition in account currency (e.g. 25.00 for $25). customer_id: Google Ads customer ID. Leave blank to use default.
This is a write tool: it updates target cpa in your Google Ads account. Claude asks you to confirm before it runs.
Ask Claude
You do not call this tool yourself. Ask for the outcome and the client picks the tool:
Update target cpa in my Google Ads account for [campaign id], [target cpa].
It takes 2 required and 1 optional parameter.
Parameters
| Parameter | Type | Required | Description |
|---|---|---|---|
campaign_id | string | Yes | Campaign Id |
target_cpa | number | Yes | Target Cpa |
customer_id | string | No | Customer Id |
Related Google Ads tools
google_ads_update_target_roasgoogle_ads_update_ad_statusgoogle_ads_update_adgroup_namegoogle_ads_update_adgroup_statusgoogle_ads_update_bid_modifiergoogle_ads_update_campaign_budget
Before you can call it
This tool needs a connected Google Ads account. The Google Ads connect guide covers the OAuth flow and the permissions it asks for, and the quickstart gets a client talking to the server in about five minutes.
Workflows that use this
Rather than calling tools one at a time, these skills run a whole procedure against the same account: