Instagram Safe Zone Checker

What the safe zone is, and why it moves

A vertical ad is 1080×1920, but a large part of that is covered by the app itself — the caption, the account name, the action rail down the right, the CTA button. Anything important placed there is hidden behind the interface for every single viewer. Keeping text and logos inside the safe area is the difference between a creative that reads and one that does not.

• The bottom is the expensive mistake. On Reels and TikTok, 400–500px of the bottom is caption and buttons. Almost every wasted logo lands there.
• The right rail only exists on some placements. Stories has no action rail; Reels, TikTok, and Shorts all do. A single creative reused across both usually loses something on one of them.
• Captions push the overlay up. A long caption takes more of the frame than a short one, so leave more room than the minimum if the copy is long.
• These insets are approximate on purpose. Platforms change their interface without announcing it. The numbers here err toward larger margins, because a generous margin costs nothing and a hidden logo costs the whole creative.
• Design once, check every placement. Put the message inside the tightest safe area across the placements you actually run, rather than exporting a separate cut for each.

Safe zones by placement

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