Marketing Skills

Claude Marketing Skills

Prewritten skills that turn a connected ad account into a repeatable routine — audits, weekly reports, search term mining, creative reviews.

A skill is a saved instruction set Claude can run on demand. These are written for marketing work specifically, and they assume live account access through MCP Ads, so they produce an answer about your account rather than generic advice.

What a call looks like

These are real tool names from the live server, with the shape of what they return.

YouRun the weekly optimisation routine for this client.

Toolagency_weekly_optimization

{
  "actions": [
    { "type": "negative_keyword", "term": "free template", "reason": "218 clicks, 0 conversions, 30d" },
    { "type": "budget_shift", "from": "Competitor Terms", "to": "Brand - Exact", "amount": 40 }
  ],
  "next_review": "2026-08-28"
}

What a marketing skill actually is

It is a written procedure — what to look at, in what order, and what to do about each finding. Claude runs it against the live account instead of answering from general knowledge, which is the difference between "check your search terms" and a list of the eleven terms that wasted money last month.

Daily: budget pacing, delivery problems, disapprovals
Weekly: search term harvest, creative fatigue, bid and budget moves
Monthly: full account audit, client reporting pack, channel comparison
Ad hoc: performance drop diagnosis, new client onboarding audit

Using them in Claude or Claude Code

Download a skill and add it to Claude, or run it from Claude Code. They work anywhere MCP Ads is connected, because the account access comes from the connector rather than from the skill itself.

Questions

Are the marketing skills free?

Yes, the library is free to download and use. They need a connected account to produce real output, which is what the free tier is for.

Do skills work in Claude Code as well as the Claude app?

Yes. A skill is instructions plus tool access, and both are available in either client.

Competitor Ads

Competitor Ad Research in Claude

Ask what a competitor is running and get their live ads back - from Google's Ads Transparency Center and Meta's Ad Library, in the same chat you plan campaigns in.

Ad Library

Facebook Ad Library in Claude

Meta's Ad Library, as tools your assistant can call - find a page, list what it is running, and read the angles out of the creative.

Ads Transparency

Google Ads Transparency Center in Claude

Google's public ad archive, as tools your assistant can call - search any advertiser, in almost any country, with nothing to connect.