What you can do with Google Ads connected
Claude can inspect campaigns, ad groups, keywords, search terms, conversions, budgets, and change history without exporting anything into a spreadsheet first.
- Account audits and wasted-spend checks
- Search term reviews and negative keyword ideas
- Budget pacing and ROAS analysis
- Campaign creation and bid updates
Best workflows to start with
Most teams start with an account audit, then move into weekly reporting, search term cleanup, and budget reallocation prompts.
- Audit my Google Ads account and prioritize the biggest fixes
- Show me campaigns overspending this week
- Compare brand vs non-brand performance by CPA and ROAS
How to connect Google Ads
Start on the MCP Ads pricing section, sign in with Google, activate access, and then open the dashboard or setup flow to connect Claude with your account.