What you can do with Bing Webmaster connected
Claude can pull the same shape of report Search Console gives for Google — traffic trends, top queries, top pages — plus crawl health and indexing controls specific to Bing.
- Explain a Bing traffic change the way Claude already explains one on Google
- Find crawl errors and blocked URLs before they suppress a page
- Submit new or updated URLs so Bing picks them up faster
- Check keyword volume for terms Google Ads and Search Console do not report on
How to connect Bing Webmaster Tools
Bing issues an API key per user under Bing Webmaster Tools → Settings → API Access. Paste it into MCP Ads — this is a pasted key, not browser-based OAuth, since that is how Bing Webmaster Tools grants API access.