Grok Bot

Add the server

Grok Bot’s custom-server form takes a name, a URL and optional headers. It cannot run the browser sign-in that Claude and Cursor use, so authenticate with an API key in a header instead.

1. Create an API key

   In MCP Ads, open Manage → Connect MCP → API keys, name the key “Grok Bot” and create it. Copy it now: it is shown once.

2. Open Settings → Plugins in the Grok Bot app

   Choose the option to add a custom MCP server rather than a marketplace plugin.

3. Enter the server

   Name it mcp-ads, paste the URL, and add one header. Use the slim endpoint: Grok Bot discovers every tool on every connected server at once, and a large server can push that discovery past its timeout.

   Custom MCP serverCopy

   Name:    mcp-ads
   URL:     https://mcp-ads.com/mcp-slim
   Header:  Authorization: Bearer mcp_live_...

4. Enable it for the Bot

   Plugins are per Bot. Open the Bot you want to use it with and switch mcp-ads on, then ask it to list your ad accounts to confirm the connection.

What a Bot can do with it

Everything the MCP tools expose: read performance across Google Ads, Meta, LinkedIn, TikTok, Snapchat, GA4 and Search Console, build campaigns, pause what is wasting money. Write tools still go through the confirmation and workspace policy controls, so a Bot proposes and you approve.

• A Monday routine that pulls last week’s spend and results across every platform and drafts the summary
• A daily check that flags any campaign spending with zero conversions and asks whether to pause it
• A budget change described in plain language, turned into the exact platform edits, held for your approval
• Cross-platform questions a single platform’s tools cannot answer — which channel produced the cheapest signups this month

Give the Bot a routine

A routine tells one Bot when to run a workflow. This is the one worth setting up first.

When:  Every Monday at 08:00
Do:    Using mcp-ads, pull the last 7 days of spend, clicks, conversions and
       cost per conversion for every connected ad account. Flag any campaign
       with CTR under 0.5% or spend with zero conversions. Draft a summary
       with one recommendation per platform. Wait for my approval before
       sending or changing anything.

Go further

Grok chat & Grok Build

The chat app and the CLI, where OAuth works today.

Cursor

Grok Bot shares Cursor’s connector backend, so the same server config applies.

Weekly reporting skill

A ready-made procedure a Bot can follow for the Monday report.