What you can do with Microsoft Advertising connected
Claude can list your Microsoft Advertising accounts, campaigns, ad groups, and keywords, then pull performance data for any of them — the same shape of question you would ask about a Google Ads account.
- Campaign performance summaries
- Keyword-level reporting
- Budget and status updates
- Custom report submission for anything the standard views do not cover
Why this matters for accounts running both Google and Bing
Most advertisers treat Bing as an afterthought because checking it means a separate login and separate reporting. With both platforms connected to Claude, a single prompt can compare Google Ads and Microsoft Advertising performance side by side.
- Compare CPA and ROAS between Google Ads and Microsoft Advertising
- Spot Bing-specific budget pacing issues before they compound
- Pull one combined weekly summary instead of two separate ones
How to connect Microsoft Advertising
Open the MCP Ads dashboard, connect Microsoft Advertising in the browser, then ask Claude to use MCP Ads tools for Microsoft Advertising reporting and campaign updates.