Bing Webmaster Tools

What you can do

Claude can pull the same shape of report Search Console gives for Google (traffic trends, top queries, top pages, and the query-to-page mapping in both directions) plus the crawl health and indexing controls specific to Bing. The keyword tools are the part Search Console has no equivalent for: Bing reports search volume and related keywords for a term, which is useful for content planning even on sites where Bing traffic is small.

• Review traffic stats, top queries and top pages over a date range
• See which queries land on a page, and which pages a query lands on
• Check crawl issues, crawl stats and inbound link counts
• List blocked URLs and block a URL from Bing's index
• List sitemaps and submit a new one
• Submit URLs for indexing, singly or in batches, within the daily quota
• Research keyword volume and related keywords

How Bing differs from Search Console

The reports look alike, but two things are different in practice. Bing exposes URL submission as a first-class API with a daily quota, so "get this page indexed" is a tool call rather than a button, and Bing Webmaster grants API access with a pasted key rather than a browser OAuth flow. Both shape how you use the connection.

• Explain a Bing traffic change the same way Claude already explains one on Google
• Find crawl errors and blocked URLs before they suppress a page
• Submit new or updated URLs so Bing picks them up faster, and check the remaining quota first
• Check keyword volume for terms Google Ads and Search Console do not report on

Connect the account

Bing issues an API key per user under Bing Webmaster Tools → Settings → API Access. You paste it into MCP Ads. This is a key, not browser-based OAuth, because that is how Bing Webmaster Tools grants API access; the key is checked against the live API before it is stored, and it is stored encrypted.

1. Generate the API key in Bing Webmaster Tools

   Sign in at bing.com/webmasters with the Microsoft account that owns or has been given access to the sites. Open Settings → API Access, and click Generate API key if you do not have one. The key belongs to the user, not to a site, so it reaches every site that user can see.

2. Paste the key into Connections

   Open the MCP Ads dashboard, choose Bing Webmaster Tools, and paste the key. MCP Ads calls the API with it immediately; a key that returns an error is rejected here instead of becoming a connection that looks healthy and fails on first use.

3. Confirm the sites

   The dashboard lists the sites the key can reach and your role on each. A site you own shows as Administrator; a site someone else added you to shows the role they gave you, and read-only roles cannot submit URLs.

4. Ask for something real

   A read-only first prompt that touches sites, traffic and queries together.

   Try this firstCopy

   List the sites in my Bing Webmaster account, then show
   the top 20 queries by clicks for the main site over the
   last 3 months and any crawl issues Bing is reporting.

Representative tools

Generated from the live server registry. These are real tool names Claude can call today; the full list is in the reference.

Safety on this platform

Troubleshooting

• The key is rejected as invalid on paste: the most common cause is whitespace. Copying from the Bing settings page often picks up a trailing space or a line break, and the key must be exact. Paste it into a plain text field, trim both ends, and try again.
• The key is accepted but the site list is empty: the Microsoft account that generated the key has no sites verified or shared with it. Verify the site, or ask the site owner to add that account under Users, then reconnect.
• URL submission fails with a quota error: Bing allows a fixed number of URL submissions per site per day, and the quota resets on Bing's schedule. Ask Claude for the submission quota first and submit the most important URLs within it.
• Traffic numbers disagree with the Bing interface: the API returns the same data but in UTC day boundaries, and the last one to two days are often incomplete. Compare a completed week rather than yesterday.
• A read works but a submit or block fails with a permission error: your role on that site is read-only. The site owner needs to raise it to Read/Modify or Administrator in Bing Webmaster Tools.

Go further

All 20 tools

Every Bing Webmaster tool with its parameters.

Search Console

The Google side of the same questions.

SEO skills

Weekly error monitoring and monthly performance workflows that can include Bing.