Organic PublishingWhat each platform can do
- Facebook Pages — publish text, link and photo posts, read reactions and comments, reply to them, read Page insights
- Instagram — photos, reels and carousels, account and per-post stats, comment replies
- TikTok — publish a video, or send it to the account’s drafts for the creator to finish
- LinkedIn — publish a post to a personal profile or a company page
Every organic connection is its own connection
This catches people out constantly. Meta Ads and Facebook Pages are two separate logins with two separate permission sets, and so are TikTok Ads and TikTok posting. The split is deliberate: Meta refuses an entire login dialog if any requested permission is unapproved, so bundling publishing permissions into the ads connection would take ads down with it while publishing was in review.
Approval states worth knowing
Organic publishing needs platform approval in a way that reading ads data does not.
- Facebook and Instagram publishing needs Meta App Review, with business verification first
- TikTok direct posting needs the Content Posting API audit; until it passes, posts to a public account are refused whatever privacy level is asked for
- The TikTok draft upload works regardless of audit state, and is the reliable path meanwhile
Publishing from the browser
Social Studio at /social does all of this without an AI client: pick a Page or account, write a post, publish it, and read the resulting stats. It is also the surface a platform reviewer uses, since they cannot install an MCP client.