B2B campaign management through 26 tools: campaign groups, campaigns, creatives, targeting entities and conversion tracking.
What you can do
Report at campaign group, campaign and creative level
Create campaign groups, campaigns and creatives
Look up targeting entities — job titles, seniorities, industries, company lists
Size an audience before you commit budget to it
Create and inspect conversion tracking
Connect the account
LinkedIn connections are brokered through a managed authorisation flow, so you approve LinkedIn access in the browser without handling any credentials yourself.
Note
You need an account-level role on the LinkedIn ad account. Page admin rights alone are not enough to manage campaigns.
Why is the tool count smaller than Google or Meta?
The LinkedIn Marketing API exposes a narrower surface than Google Ads or Meta. The 26 tools cover what the API actually offers rather than padding the list.
Can I check audience size before launching?
Yes — audience counts are available as a tool, so you can size a targeting definition before committing budget.
Does it handle Lead Gen Forms?
Conversion tracking and campaign management are covered. For anything the LinkedIn API does not expose, no integration can reach it either; check the tool reference for the current surface.
LinkedIn Ads