Meta Ad Library

What you can do

• Turn a brand name into the page_id behind its ads
• List the ads an advertiser is currently running, with copy and start dates
• Read one ad in full detail, including the platforms it runs on
• Summarise the creative angles an advertiser is leaning on
• Pull EU reach figures, which are published for EU and UK delivery only

The coverage limit, before you start

Meta's Ad Library API returns ordinary commercial ads only where they were delivered to the EU or UK. Everywhere else — the US, Israel, Canada, Australia — the archive carries political and social-issue ads only, so a commercial search returns an empty result. That is Meta's rule, not a fault. Pass an EU country or GB, or use the Ads Transparency tools, which cover 180+ countries with no such restriction.

1. Check access first

   Confirm the shared research token is present and working before assuming an empty result means anything.

   Try this firstCopy

   Check my Meta Ad Library access, then find the
   advertiser page for this brand in Ireland.

What it will not tell you

There is no commercial spend in the archive. Meta publishes spend ranges for political and social-issue ads only, and reach for EU deliveries. Nobody has a public source for what a competitor spends on ordinary commercial advertising, and a tool that offers you one is estimating.

Representative tools

Go further

Ads Transparency Center

Google’s archive, with no EU-only restriction.

Your own Meta account

Campaigns, ad sets, creatives and audiences you actually run.