The short version
MCP Ads is a remote MCP server. You connect your ad and analytics accounts to it once through each platform's own OAuth screen, then add one URL to an AI client. From then on you describe outcomes and the client calls the tools.
What it will not do
The limits are deliberate, and they are the same regardless of which client you use.
- It cannot delete campaigns or remove budgets outright — those are not exposed as tools
- It cannot reach an account you have not explicitly authorised
- It does not act on a schedule of its own; every tool call answers something you asked
- It cannot surface data a platform's API does not return, however the question is phrased
Cost and access
Connecting accounts and adding the server is free. Ad spend is always billed by the platforms directly to you, because campaigns run inside your own accounts.
MCP Ads never becomes the payer on your ad accounts. Whatever you spend is billed by Google, Meta, LinkedIn or TikTok as it was before.