137 marketing skills for Claude
Each skill is a written procedure Claude follows against your live ad accounts through MCP Ads — the audit, the checklist, the report — so you describe the outcome instead of the steps. Free to download and run.
23 skills. Everything that reviews a Google Ads account and reports on it: the full audit and its focused checks (wasted spend, conversion tracking, Quality Score, Performance Max, Shopping), ad and asset reviews with an RSA builder, and the weekly, monthly and year-over-year reports.
Google Ads Keyword & Negative Keyword Skills16 skills. Keyword research, forecasts, match types and cannibalisation, together with the search-term mining that turns wasted queries into negative keywords and shared negative lists. One job seen from both ends.
Google Ads Bids & Budgets Skills6 skills. Bid optimisation, budget reallocation between campaigns, target CPA and ROAS calibration, and device, location and ad schedule adjustments.
Meta Ads Skills: Audits, Audiences, Creative & Reporting16 skills. Facebook and Instagram ads from setup to report: the account and pixel audits and new-client checklist, audience strategy, lookalikes, retargeting and creative briefs, and the weekly and monthly Meta reports with budget pacing.
SEO Skills: Technical Audits, Content & Rankings12 skills. Search Console work in one place: indexing, sitemaps, redirects, structured data and Core Web Vitals on the technical side, and click-through, content gaps, keyword opportunities and local search on the content side.
Google Analytics 4 Skills: Traffic, Funnels, Ecommerce & Leads16 skills. GA4 analysis for every kind of site: channels, attribution, funnels and landing pages for all of them, checkout, product and revenue reports for stores, and form, funnel and lead-quality reports for lead-gen sites.
Daily, Weekly & Monthly Campaigner Routines17 skills. The recurring checks a campaign manager runs: the morning pulse, anomaly alert and budget guard, the weekly optimisation and search-term harvest, and the monthly account review, budget plan and strategy report.
Agency Skills: Client Setup, Reporting & Management12 skills. For agencies running many accounts: the client profile every other skill reads and a performance-drop diagnosis, client-ready summaries and retention alerts, and onboarding, health and upsell routines across the book.
B2C Campaign Skills: Launch, Ecommerce & Lead Generation19 skills. Consumer campaigns end to end: goals, budget, structure and a first Google or Meta launch, growing an online store (feeds, product campaigns, ROAS, cart abandonment), and lead generation for local and service businesses.
How to run a skill
Connect your ad accounts to Claude once through the MCP Ads connector, then paste a skill's trigger phrase into the chat. Claude reads the procedure, pulls the live data through the connector, and works through the steps in order. Nothing is changed in your accounts without you approving it first.